FONDATION JÉRÔME SEYDOUX-PATHÉ
Redesign of the visual identity and design of various communication objects for the Jerôme Seydoux-Pathé Foundation, an institution working to research, preserve and promote the history of cinema through the history of Pathé. The visual strategy adopted chosen was to modernize the foundation’s image by giving it a more contemporary look while maintaining the elements of the existing graphic charter. The redesign also aimed to develop a radical and accessible visual language that would speak to both connoisseurs and a much wider audience less familiar with the sector. With the development of a simple colorimetric system, the graphic approach is characterized by a functional and didactic bias by leaving a large place to typography on the various communication supports. The text becomes both a graphic element and an informative object, allowing to raise the interest of the public while making them aware of the function and mission of the foundation.
